To the dismay of the old school copywriters, video sales pages, when used properly, outperforms text alone.
Here are just a few popular examples:
• Infomercial – Think Slap Chop and Oxyclean
• QVC review
• Direct Sales Pitch
• Parody Video
• Product Review Video
• Product Description/Features Video
For decades, billions of dollars have been generated via television infomercials, to prove the point. An even more glaring example is YouTube, and look at how it’s changed the landscape of online marketing.
For best results, videos used for the purpose of sales pages or marketing should be no longer than four minutes, with a minimum of 30 seconds. Why? Most viewers want to get in, get out, and move onto the next video. You have to catch and keep their attention span before they find the next shiny object on the internet.
They know you’re selling them something and they are looking for a reason to leave. Getting attention automatically becomes more difficult.
It’s recommended that you give away valuable content in your video marketing, but when you absolutely can’t there are still some things you can do to improve your odds, keep it short and try using the A-I-D-A or “AIDA” method.
Marketing 101 – Attention… Interest… Desire… Action
An alternate way to look at it would be — Problem…Agitate…Solution. In this formula, you bring up a problem you know your market experiences it. You agitate the problem by intensifying the feelings associated with the pain that results from this problem, and then offer a solution that remedies the problem.
The solution being you, your service, or your product.
We focus on taking you step-by-step to simplify the process of writing scripts in Module 2 of Our Video Marketing Course.
Sometimes improptu videos will be most effective – A classic example, if you remember, were Joe Sugarman’s “BluBlocker” campaign, which featured regular people trying out the BluBlocker brand sunglasses. They include lots of people having fun and reacting with genuine surprise and integrity, so you don’t think for a moment you are being lied to.
I met Joe back in October of 2008 at the Four Seasons in Maui, and he’s still got it.
It comes down to this: Product demonstrations, coupled with proof and testimonials, you’ll see outstanding results. But always remember to be honest in your proof and results and true to your brand.
Still to nervous to get on camera? Our Video Marketing Course even covers how you can tap into video and not every have to show your face, if you’re hesitant to do so. Too good to be true…nope, not when it’s done with Quick Video Marketing.
Visit QuickVideoMarketing.com/videoprofits.html for our free 40-page Video Marketing Report.
