When attraction marketing was first uttered as a term in the network marketing arena many simply didn’t understand what it meant. But with network marketers moving online in droves today, attraction marketing is becoming a whole lot clearer.
The Renegade system had a lot to do with fashioning the term. The thought of prospects coming to a distributor rather than distributors chasing prospects down was a concept which seemed a little far-fetched. But it’s real and unless you start applying attraction marketing principles in your business then you’ll continue to struggle for the lifeblood of your business…responsive prospects.
Basically, attraction marketing means by placing your message in front of the right crowd – a targeted crowd, then prospects are more likely to respond because they are ready and looking for your message. Make sense?
Old School Methods
In a nutshell, this is how it used to work:
- contacting friends and family and telling them you had something they needed to see or
- using the dreaded 3 foot rule, that is, anyone who was within arms length was fair game to hear about your offer or
- contacting people you meet on a regular basis such as the local shop owner and telling them they needed to look at this because if they didn’t, they would be making a big mistake.
It’s hit and miss prospecting and from a business point of view, unprofessional. The sad fact is that the majority of network marketers still use these methods everyday and wonder why their business doesn’t grow.
The Internet Age
The internet is a powerful playing ground for attracting prospects and has enormous advantages over offline methods.
For example, you can immediately brand yourself online with your own website and blog which is not a clone of what everyone else is using.
Your prospecting area suddenly expands – you now have the ability to reach out to targeted prospects all over the world.
And best of all, you can set your marketing up in such a way that prospects actually seek you out to get more information. That is, you target people who are really wanting to hear from you. And better still, the leads you generate are fresh unlike those you purchase from lead providers.
That’s the core principle of attraction marketing. Once you understand this principle and apply it, you’re network marketing business will begin to grow.
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